- Output: The product team shipped the Fitness app.
- Outcomes: People use the app and get better workout results.
- Impact: So they live healthier (physically and mentally), consequently improving overall social well-being.
Output is not always create outcomes. Outcomes are what people pay for the product/business. Impact is the reason why business still exists.
Does your product team deliver output or outcomes?
Recommended:
Outcomes Over Output: Why customer behaviour is the key metric for business success (Book).
