Output, Outcomes, Impact

Kocha W.
Dec 9, 2022
  • Output: The product team shipped the Fitness app.
  • Outcomes: People use the app and get better workout results.
  • Impact: So they live healthier (physically and mentally), consequently improving overall social well-being.

Output is not always create outcomes. Outcomes are what people pay for the product/business. Impact is the reason why business still exists.

Does your product team deliver output or outcomes?

Outcomes Over Output: Why customer behaviour is the key metric for business success (Book).