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40 things I’ve learned in my 40s

A synthesis of key insights from forty years of life-experience research

3 min readMay 6, 2025
Kocha’s 40s 🎂

“Life really begins at forty. Up until then, you are just doing research” — Carl Jung

  1. Health, relationships, and wealth — in that order
  2. Doing something at 100% is easier than doing it at 99%
  3. The top 1% do what 99% are unwilling to do
  4. A good day starts the night before — a good life starts in the morning
  5. Meditate, read, write, exercise, and create something every single day
  6. Big results come from simple habits known by many but practised by few
  7. Cheap dopamine hits come at a high cost
  8. Choose carefully what you feed your body, mind, and calendar
  9. Your body, mind, and spirit are always talking — listen closely
  10. Listening isn’t free — you must pay attention
  11. Thought is what you have; thinking is what you do — have more by doing less
  12. Most solutions come from removing the problem, not adding more effort
  13. The right choice often feels right but looks wrong

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